Soft Data builds the automation, AI workflows, and custom systems that let teams handle more, without growing payroll. From ERP for global brands to AI that runs an entire operation, we build it to scale.
Worked with teams at Stellantis, inDrive, Kaeser, DDB and Système U.
Leaders in automotive, mobility, industrial equipment, advertising and retail — we've shipped business-critical systems for global operators across very different sectors. The same discipline, applied to whatever process is slowing you down.
Most automation stops at a single script or a chatbot. We build the full operating layer: the AI that thinks, the systems that hold the data, and the integrations that tie it all together.
AI that reads inquiries, extracts what matters, drafts responses, and routes tasks automatically, built to assist your team, not replace their judgment.
Custom ERP and business-critical systems for large-scale brands: work that has to be right the first time and holds up under real load.
We connect the tools you already use (WhatsApp, email, web forms, supplier channels, payment, internal tools) into one coordinated flow instead of scattered chats.
Live operations boards and KPI dashboards that turn scattered activity into a single, trackable record you can manage.
Secure, scalable infrastructure underneath it all, built to grow without breaking.
Sensitive processes handled with the controls and reliability enterprise work demands.
If a process is manual, repetitive, or spread across five tools, it's a candidate for automation. We find it, build it, and prove the ROI.
They were buried in manual back-and-forth. Now every customer request runs itself through four steps — from the first message to the final confirmation.
An enquiry lands by email or WhatsApp. The AI reads it and pulls out the details — dates, budget, group size — so no one re-types anything.
It drafts the proposal or the next step, and someone on the team approves or tweaks it. People stay in control.
Drivers, guides and hotels get clear tasks on their preferred channel, tracked on one board. No more chasing WhatsApp threads.
The customer gets confirmations, changes and payment links automatically, with a full record kept.
The same four steps work far beyond travel — here's where else we've put them:
Orders arrived across web, email and supplier channels and were re-keyed by hand. Now they're captured automatically, checked against stock, and turned into picking and delivery tasks on one board.
Service and spare-part requests sat in inboxes. Now they're logged, classified, and routed to the right technician or supplier automatically, with status visible to the customer.
Each quote was assembled by hand from scattered pricing and past documents. Now AI drafts it from the incoming brief in minutes; a person reviews and sends.
Invoices and supplier documents were read and entered by hand. Now they're extracted, validated, and pushed into the ERP automatically, with exceptions flagged for review.
Performance lived in spreadsheets nobody trusted. Now activity flows into one live board management can act on in real time.
Orders, tickets, dispatch, approvals, quotes — if it's repetitive and spread across tools, it runs on the same four steps. We build it around your process, not a template.
Swap the nouns and the engine is the same. We find the one process quietly draining your team, build the workflow around it, and prove the result on your own numbers.
A 30-minute discovery call. We map your current workflow and find the highest-friction process.
We identify a single automation with clear, measurable ROI, not a 12-month roadmap.
We build it and run it on your real operation.
We measure against the numbers that matter, then expand.
No vague promise. We install the workflow, run it on real work, and let the numbers decide.
"We don't sell software. We find the one process quietly draining your team, automate it, and prove the result on your own numbers. Enterprise rigor, applied to the work that actually slows you down."
We've built for global brands; we move fast for you.
If it's repetitive and spread across tools, it's in scope. Not just one niche.
We start with a single, provable automation, not a bloated project.
MENA and Europe operational context: real suppliers, real field constraints, real teams.
Quote creation, supplier coordination, customer requests, internal ops: whatever your team does by hand. In one 30-minute call, we map it and find the automation with the clearest ROI.
On our last build, quote prep dropped from a full day to 15 minutes — the same team now handles roughly twice the requests. We'll show you the numbers from a build like yours on the call.
